Accessibility Assistant focuses on affordable market diversity

Making websites accessible for people with disabilities and hands free for people on the move.


Web Accessibility

People who rely on assistive technologies to navigate the Internet often find it impossible to use without specific code and design considerations. Of the more than 1 billion websites it is estimated less than 1% are coded to reach the full potential promised by the web. Most websites overwhelmingly rely on the dazzle of rich media literally shutting the door on nearly half billion people world wide who suffer from a disability that makes the consumption of the media impossible with standard delivery techniques. Accessibility Assistant does more than just educate your team and give you tools to discover problems - we give you a toolbar that can be placed on your website giving a near instant impact to your accessibility compliance.


Disabilities that effect website use can include:


  • Blindness
  • Low vision
  • Color blindness
  • Obstructions (swollen, spots, flashes, masks, eye wear)


  • Hearing loss (Deafness)
  • Tinnitus / NIHL (too many sounds)


  • Tremors
  • Muscle slowness
  • Missing Limbs (No hands or fingers)
  • Lack of fine motor control


  • Epilepsy (includes photosensative)
  • Learning disabilities
  • ADD
  • Memory problems / Alzheimer's
  • Logic

Other problems that effect website use can include:

  • Hands Free: The users hands are unable to use the device because they are busy working. Can include following a tutorial to learn or fix something, live feeds or data lookup by first responders, or driving
  • Noisy environment such as factory or shop floor
  • Sensory overload such as an overlit stadium or car on sunlight day were reading your screen is difficult
  • People who are not proficient at typing, such as large forms or papers on mobile or were searching and sorting by typing in searches is clunky or cumbersome for fast paced mobile use

Web designers typically focus on the overall appeal of a website and are often unaware of the considerations needed for a truly accessible website. Even the best web programmers can be unaware of the code needed due to the often weekly web browser and language changes

Laws are notoriously slow to keep up with technology, but times are changing. Equality and anti-discrimination law that applies to physical businesses, can also be applied online too. You wouldn’t dream of turning a person with a disability away from your doorstep, so why should you turn them away from your website?

Over 1 Billion people (15% of the world’s population) live with some form of disability.

For the same reason public buildings have emergency lights, wheel chair ramps, hand rails, wide doorways and elevators - your website should have accommodations to make content more consumable for everyone.

WCAG is a detailed standard for website developers to create accessible websites. The guidelines are a common benchmark for making websites useful to everyone on the planet.

420 million people worldwide are age 65 or older

This population is growing and often has technology needs similar to people with disabilities
IBM - Reaping the business advantages of accessibility


"Businesses would be unwise to purposely exclude 20, 10, or even 5 percent of their potential customers from their web sites"


75% of people who use computers have disabilities (more than 39 Million people). More than 66% of them use some form of accessible technology.

22% of working-age adults are very likely to benefit from the use of accessibility technology due to severe difficulties and impairments

57% of computer users are likely or very likely to benefit from the use of accessible technology due to a mild or severe impairment.

Microsoft Study conducted by Forrester Research, Inc.


More than 50% of people are believed to have disabilities in the U.S. that impact there web browsing. Globally it's estimated at half a billion people.

Prevalence of disability impacting web browsing:
3.8 million Visual
4.0 million Hearing
8.4 million Cognitive
6.7 million Ambulatory

of people in the U.S.
(more than 39 Million people)
live with a disability.
United States Census Bureau 2013

Cornell University - Online Resource for U.S. Disability Statistics


The disability market represzents an annual disposable income of $544 Billion in the U.S. alone. When you include friends and family, this adds another $3.9 Trillion.

The Global Economics of Disability Report (Fifth Quadrant Analytics)



Following the progressive measures already taken in much of Europe - Canada and the U.S. have recently taken legislative action to address web accessibility. These measures attempt to foster diversity and equal opportunity but are difficult and expensive to implement - especially for small business.

Did you know?

Canada has a set of standards for their government websites.

The United States has Section 504, Section 508, and the ADA. The UK has set standards for all websites and web products for private, business, and government.


Section 508 Web Accessibility

Requirements for electronic and information technology developed, maintained, procured, or used by the federal government to ensure access for people with disabilities, including employees and the public.

Learn More Section 508 & ADA


Cost of Non-Compliance

2017 Federal ADA Title III Lawsuit Numbers 18% Higher than 2016
Over 7000 lawsuits ADA lawsuits expected in 2018
January 2018: New York passes new laws and police policies to enforce ADA
2017 was the worst year for businesses with the highest federal website accessibility lawsuits seen


Lawsuits & Settlements

Web accessibility lawsuits and settlements have been increasing over the past 18 years. Like most laws awareness or complacency does not stop lawsuit and penalty from noncompliance with accessibility regulations. Plaintiffs of such cases have been awarded millions in settlements and court awarded judgments from non-compliant organizations. Why take the risk when reaching compliance can cost as little as a few hours of your time.


Want to learn more about Accessibility?